Welcome ELPY: the face of gentle change
A new energy is emerging in the world of conscious coffee. Its name is ELPY, and it’s much more than a mascot: it’s the visual soul of Le Piantagioni del Caffè’s transformation. Curious, alert, attentive, and a little irreverent, ELPY was created to embody — in a simple, accessible, and direct way — what guides us every day: awareness.
We felt the need to give our journey a face and a voice, and so ELPY was born: a presence that accompanies, observes, and asks questions. In a sector where marketing often overshadows content, ELPY does the opposite: it brings lightness with depth, speaks to everyone without watering down important messages. Because every time we choose a coffee, we’re deciding not just what to drink, but where it comes from, how it’s grown, which rights are respected, how much water was used…
With ELPY, we want to reach even those who still think coffee is just a beverage. We want to tell stories, explain complex issues in an inclusive way, bring ethics into daily routines without preaching. ELPY will be our ally in educational materials, events, packaging, digital communication — always connected to our purpose, but with the right tone to be heard.
In a world that needs new narratives, ELPY is our friendly voice, reminding us that every bean can have a positive impact when chosen consciously.
