From bar to home: why our entry into B2C is good news for B2B
Starting in 2026, Le Piantagioni del Caffè is officially entering the B2C world. A major step that doesn’t change our B2B soul — it strengthens it. After years of working with coffee professionals, we believe it’s time to let final consumers experience LPDC firsthand, right at home.
Thanks to our new online store and direct channels, consumers will finally be able to enjoy our coffees in their everyday routines. This means every barista, restaurant owner, and horeca partner can count on more informed, loyal, and conscious customers — people who have already tasted LPDC at home and now want to find it in their favorite cafés and restaurants.
Our presence in B2C is not a detour, but a natural extension of our mission: to grow coffee culture. Offering our products directly to consumers means educating, spreading awareness, and reinforcing the bridge between home and out-of-home consumption, between personal choices and collective ones. It means creating a virtuous ecosystem where the consumer plays an active role in promoting quality, ethics, and impact.
In a world where quality is also built through education and storytelling, being part of people’s everyday life helps connect culture with real consumption. That’s why our B2C journey is not a step away from B2B — it’s a new alliance between two worlds with the same goal: spreading awareness, everywhere. Even at home.
