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When packaging becomes storytelling: how a pack tells the story of a coffee beyond the product

Earlier this year we unveiled our new packaging, the result of a rebranding project created to refresh the way we talk about coffee and to bring every pack more closely in line with our identity. Last May we spoke with MTPak Coffee, one of the leading international publications on coffee packaging, about this journey andContinue reading “When packaging becomes storytelling: how a pack tells the story of a coffee beyond the product”

☀️ Summer Coffee: Extractions, Sustainability & Creative Ideas for the Hottest Season

1. How Coffee – and Customers – Change in Summer Summer changes everything: consumer habits, daily routines, even how we perceive taste and temperature. And coffee adapts too. For professionals in hospitality or foodservice, the summer season is both a challenge, (often intense) and an opportunity. Espresso remains a cornerstone, but there’s a growing demand for freshness, lightness, andContinue reading “☀️ Summer Coffee: Extractions, Sustainability & Creative Ideas for the Hottest Season”

Sancoffee Cooperative: social and environmental commitment

The last leg of my trip to Brazil took me to the Sancoffee Cooperative, an extraordinary company that received the prestigious Sustainability Award from the SCA (Specialty Coffee Association) in the For-Profit category this year. Sancoffee is a B Corp, committed not only to the production of superior-quality coffee but also to environmental and socialContinue reading “Sancoffee Cooperative: social and environmental commitment”