Elpy: our mascot
Your ally in a more aware coffee world.
ELPY is not just a mascot: it is the visual soul of our transformation, the friendly face of a gentle revolution that starts from a coffee cup and reaches far beyond. Curious, alert, slightly irreverent, and above all attentive, ELPY lives in the world of coffee with open eyes and a critical mind.
It reminds us every day that choosing a coffee is an important act: we are not only choosing what to drink, but also where it comes from, how it is grown and processed, and how people and the environment are treated throughout the entire supply chain.
We created ELPY to make our mission clearer, more direct, and more accessible: to generate awareness.
Awareness of what lies behind a coffee bean, of those who grow it, how it is processed and roasted, what truly makes a coffee good, and how all of this impacts both the planet and the people involved.
A bridge between worlds
Elpy appears on all our packaging to create a clear connection between home and the venues where you can enjoy our coffee. It is the voice that accompanies our packaging, our content, and our events—a travel companion that knows when to be light and when to go deeper.
Why Elpy
The name ELPY comes from our acronym “LPDC” and echoes the idea of “help”—support and care for others—which naturally aligns with our new payoff: Awareness for Change. With ELPY, we aim to build a more direct relationship with those who choose us and give a tangible face to our vision: a fairer, more transparent, and more evolved coffee world