HOST 2025: Our New Beginning
At the biggest trade show in our industry, we revealed who we aim to become — and this is where our new journey begins. Together.
Awareness for Change: Our New Purpose
“Awareness for Change”, our payoff will accompany everything we do from now on.
Because it’s more than a slogan — it’s a commitment.
It’s about placing awareness at the heart of every decision, and understanding that each choice has an impact, and every cup can be part of a silent, yet powerful, revolution.
At HOST, we wanted to say it clearly: being a specialty coffee roaster means also caring about the impact coffee has on the planet and on people’s lives.
ESG issues — environmental, social, and governance — matter to us: as a company, as individuals, and as a community. They have always guided our work. Now, they take centre stage, alongside quality, in everything we do.
ELPY: Meet The New Face of Our Values
At our stand, there was a figure never seen before.
Its name is ELPY.
Agender, inclusive, endlessly curious.
It speaks through gestures, expressions, and its very presence.
We created ELPY because reaching customers around the world requires a new way to communicate our values.
We want to connect with everyone, openly and sincerely.
Light in tone, but never shallow in intent.
From now on, ELPY will appear across our digital channels, on our packaging, and in all our communication materials.
It’s a kind, expressive voice, sharing our story and helping to inspire a coffee industry ready for meaningful change.
Redefining Purpose for a More Conscious Company
HOST was also the moment we revealed LPDC’s new purpose.
This isn’t a rebranding. It’s a shift in perspective.
So, what does that mean in practice?
- We put the impact on people and the environment at the heart of every project.
- Every coffee in our range — and every one we’ll launch in the future — is meant to be not only delicious, but also fair.
- We continue to inspire customers, baristas, and distributors to take an active role in this transformation.
Because awareness doesn’t end with us — it grows through everyone who distributes, serves, and enjoys our coffee
LPDC’s First Sustainability Report
Parlare di temi ESG non basta.
Talking about sustainability isn’t enough.
You have to measure it, share it, and sometimes challenge yourself.
That’s why we created our first LPDC Sustainability Report.
It’s a transparent snapshot of who we are today: data, analysis, goals, and projects in motion.
We’ve prepared it voluntarily, following the EFRAG VSME (Voluntary Sustainability Reporting Standards for non-listed SMEs), choosing the Option A – Base Module and enriching it with additional information.
We weren’t required to do it — but we did it anyway, to ensure that our report would be complete, credible, and meaningful from the very first edition.
And we’ll update it every year, because real change takes consistency.
The Future Begins in 2026 — And It Starts at Home
At HOST, we also shared an important announcement:
starting from 2026, LPDC will officially enter the retail market.
We’re launching a new 250g line, designed for home use — carbon-neutral, re-sealable packs that make sustainability part of your everyday ritual.
Raising awareness also means talking directly to the people who drink our coffee every morning.
We want to explain what traceable coffee, fair supply chains, and specialty coffee really mean.
We want to help consumers ask for more — even from their local bar.
After all, an aware customer is a powerful ally for a change.
For Coffee Professionals: New Tools, Same Passion
And of course, we haven’t forgotten those who work in the industry every day.
We’ve developed new tools for cafés, baristas, and distributors, including:
- Updated informational materials
- Packaging with stronger storytelling impact
- Fresh digital content
All designed to help our partners enhance their service, communicate more effectively, and connect with an increasingly conscious audience.
