{"id":12048,"date":"2025-12-31T12:56:51","date_gmt":"2025-12-31T11:56:51","guid":{"rendered":"https:\/\/pdc-official.nooostaging.com\/limportanza-dei-viaggi-nei-paesi-produttori\/"},"modified":"2026-01-13T13:04:23","modified_gmt":"2026-01-13T12:04:23","slug":"importance-of-travelling-to-producing-countries-2","status":"publish","type":"page","link":"https:\/\/www.lepiantagionidelcaffe.com\/en\/disruptive-coffee-school\/in-che-modo-il-torrefattore-dovrebbe-scegliere-il-caffe\/importance-of-travelling-to-producing-countries-2\/","title":{"rendered":"L\u2019importanza dei viaggi nei paesi produttori"},"content":{"rendered":"\n<section data-block=\"simple-page-title-block\" class=\"relative page-padding simple-page-title-block \">\n    <div class=\"relative mt-8 pt-24 lg:pt-28 z-[1]\">\n        <h1 class=\"text-5xl lg:text-7xl xl:text-8xl flex flex-row items-center justify-center gap-5 font-bold text-center uppercase pb-6\">\n            <span>Importance of travelling to producing countries<\/span>\n                    <\/h1>\n                    <\/div>\n<\/section>\n\n\n<section data-block=\"full-video-block\" class=\"relative full-video-block \">\n\t\t\t<div class=\"w-full aspect-video overflow-hidden\">\n\t\t\t<iframe \n\t\t\t\tsrc=\"https:\/\/www.youtube.com\/embed\/NU28bbkZeqk?rel=0&#038;autoplay=1\" \n\t\t\t\tclass=\"w-full h-full\"\n\t\t\t\tallow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" \n\t\t\t\tallowfullscreen\n\t\t\t\tloading=\"lazy\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t<\/section>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lepiantagionidelcaffe.com\/en\/disruptive-coffee-school\/\">Disruptive Coffee School<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lepiantagionidelcaffe.com\/en\/disruptive-coffee-school\/in-che-modo-il-torrefattore-dovrebbe-scegliere-il-caffe\/role-of-the-raw-coffee-trader\/\">Role of coffee trader<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Hi, I\u2019m Prunella from \u201cLe Piantagioni del Caff\u00e8\u201d and I will talk about the importance of&nbsp;traveling to raw coffee countries of origin.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">The main reason why we travel to the countries of origin to buy raw coffee is to build a&nbsp;direct and real relationship with the producer.&nbsp;This is the only way we can assure the delivery of coffees not only of excellent quality but&nbsp;also consistent from the organoleptic view.<br>If we establish real relationships with the producers, they know that there is mutual&nbsp;esteem.<br>But, above all, they know that we want to support them and buy their coffee over time.<br>So they work better for us and with more joy, but also with more reliability.<br>So this is the main reason why we make these trips.<br>Then, of course, on these trips, we often have the opportunity to get to know other coffee&nbsp;roasters, usually non-Italian. We all can exchange information not only on the coffee&nbsp;produced by the farm we are visiting but also on each other\u2019s markets. And this inevitably&nbsp;enriches us.<br>This kind of travel allows us to be constantly updated on the processing techniques in the&nbsp;countries of origin, on the botanical varieties planted by the farmers, and also on the&nbsp;coffee markets in those countries.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lepiantagionidelcaffe.com\/en\/disruptive-coffee-school\/\">Disruptive Coffee School<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hi, I\u2019m Prunella from \u201cLe Piantagioni del Caff\u00e8\u201d and I will talk about the importance of&nbsp;traveling to raw coffee countries of origin. The main reason why we travel to the countries of origin to buy raw coffee is to build a&nbsp;direct and real relationship with the producer.&nbsp;This is the only way we can assure the<a href=\"https:\/\/www.lepiantagionidelcaffe.com\/en\/disruptive-coffee-school\/in-che-modo-il-torrefattore-dovrebbe-scegliere-il-caffe\/importance-of-travelling-to-producing-countries-2\/\">Continue reading <span class=\"sr-only\">&#8220;L\u2019importanza dei viaggi nei paesi produttori&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12075,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-old.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-12048","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lepiantagionidelcaffe.com\/en\/wp-json\/wp\/v2\/pages\/12048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lepiantagionidelcaffe.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lepiantagionidelcaffe.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lepiantagionidelcaffe.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lepiantagionidelcaffe.com\/en\/wp-json\/wp\/v2\/comments?post=12048"}],"version-history":[{"count":4,"href":"https:\/\/www.lepiantagionidelcaffe.com\/en\/wp-json\/wp\/v2\/pages\/12048\/revisions"}],"predecessor-version":[{"id":12748,"href":"https:\/\/www.lepiantagionidelcaffe.com\/en\/wp-json\/wp\/v2\/pages\/12048\/revisions\/12748"}],"up":[{"embeddable":true,"href":"https:\/\/www.lepiantagionidelcaffe.com\/en\/wp-json\/wp\/v2\/pages\/12075"}],"wp:attachment":[{"href":"https:\/\/www.lepiantagionidelcaffe.com\/en\/wp-json\/wp\/v2\/media?parent=12048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}